B2B Service Firms · Meta Ads + Lead Ops
More leads is the easy half.Then they get captured, routed, answered, and measured.
One pipeline for B2B service firms, installed and monitored — from the ad click to the moment someone on your team picks it up.
The six stages of the AFB Growth System: Acquire, Capture, Route, Respond, Measure, Optimize.
- Every lead routed to an owner
- MinutesEvery lead routed to an owner
- Automated performance report
- WeeklyAutomated performance report
- One system, one entry point
- 6 stagesOne system, one entry point
Most firms don’t have a traffic problem. They have a system problem.
Most agencies consider the job finished when a lead form is submitted. That is where the AFB Growth System starts — capturing, organising and answering every lead before the opportunity goes cold.
The loop this creates
- 1
Launch ads
- 2
Get inconsistent leads
- 3
Check performance manually
- 4
Understand what happened — after the money is spent
Marketing pain
“We need more leads.”
The obvious problem — and the one every agency sells against.
Automation pain
“Our follow-up is slow and manual.”
The expensive problem — and the one almost nobody fixes.
One pipeline. Six stages.
Every tier is an entry point into one system, not two separate products. Acquire, capture, route, respond, measure, optimize.
- 01Foundation + Complete
Acquire
Meta Ads built for qualified lead generation.
- 02Foundation + Complete
Capture
Every lead flows into one visible pipeline.
- 03Complete
Route
Leads are assigned automatically, so nothing sits unclaimed.
- 04Complete
Respond
Instant notifications close the gap between a lead and first contact.
- 05Complete
Measure
Weekly automated reporting shows what is actually working.
- 06Complete
Optimize
Monthly strategy calls turn data into the next move.
Built for firms that close on calls.
If you sell high-ticket services and revenue depends on calls, consultations, demos, or booked appointments, the system is designed around how you already work.
Who this is for
Consulting firms
Strategy, management, and specialist consultancies.
IT service providers
Managed services, infrastructure, and implementation partners.
Recruiting & staffing
Agencies placing roles through consultative sales.
Financial services
Advisory, brokerage, and specialist finance firms.
Business coaching
Coaching and consulting practices selling programmes.
Professional services
Specialised firms closing through booked conversations.
The common thread is a high-ticket offer and a sales process that runs on booked conversations — where a lead going cold costs more than the click did.
What we don’t sell
- Google and Meta together
- Full creative production
- SEO
- Full website builds
- Complex CRM migration
- Salesforce projects
- Custom software
- Guaranteed ROAS
- Large AI agent systems
The offer stays tight on purpose: Meta Ads, lead capture, follow-up automation, pipeline visibility, and automated reporting. That is what makes it work.
Two entry points. One architecture.
Foundation installs the first two stages; Complete runs all six. Foundation suits firms that want lead flow before automation — Complete suits firms whose sales process depends on fast, organised follow-up. Upgrading means adding automation on top, not starting over.
| What you get | FoundationAcquire + Capture | CompleteAll six stages |
|---|---|---|
| Paid acquisition | ||
| Meta Ads setup, optimization and tested copy angles | Included in Foundation | Included in Complete |
| Audience, offer and messaging review | Included in Foundation | Included in Complete |
| Ongoing campaign management | Not included in Foundation | Included in Complete |
| Lead operations | ||
| Lead capture flow optimization | Not included in Foundation | Included in Complete |
| Lead pipeline in Airtable, Sheets or Notion | Not included in Foundation | Included in Complete |
| Automated routing, notifications and qualification | Not included in Foundation | Included in Complete |
| Clay enrichment layer | Not included in Foundation | OptionalOptional in Complete |
| Reporting and strategy | ||
| Weekly automated performance report | Included in Foundation | Included in Complete |
| Monthly strategy call | Included in Foundation | Included in Complete |
| Ongoing automation monitoring | Not included in Foundation | Included in Complete |
Ad spend and third-party subscriptions are billed to you directly, so you keep ownership of the accounts. | Investment discussed on the call | |
Swipe the table sideways to compare both tiers.
See it work before you commit to it.
Before the setup fee is finalised, we run your Meta campaign live for two weeks and show you real lead data. You commit to the full Foundation or Complete engagement once you have seen it perform — not before.
Start with the pilotWe claim only what the system provably does.
Two things are worth separating: what we guarantee because we control it directly, and what we have already built.
Leads routed within minutes
Not hours. Every new lead is captured, assigned to an owner, and announced automatically the moment it arrives.
Reporting every single week
Delivered like clockwork, so you always know which campaigns are creating real conversations — not just clicks.
These are commitments about what the automation does — not promises about how quickly your team acts on it. We do not guarantee a return on ad spend, and we would be sceptical of anyone in this category who does.
Lead Enrichment & Qualification System
This is proof of the automation architecture behind Complete — it answers whether we can build the system, not what a Meta Ads campaign will return.
A raw database of company domains goes in. A fully enriched, classified lead database comes out — company name, size, industry, country, and LinkedIn URL — with no manual research step anywhere in the chain. Records are grouped into batches and dispatched by webhook, so it handles tens of thousands of leads per run at predictable cost.
Built with
- Make.com
- Clay
- Airtable
- Relevance AI
- Webhook APIs
- Enrichment completion rate
- 100%Enrichment completion rate
- Batches processed in the demo run
- 596+Batches processed in the demo run
- Manual steps required
- 0Manual steps required
- API delay — zero rate-limit errors
- 1sAPI delay — zero rate-limit errors
The things worth asking first.
B2B service firms that sell high-ticket services and close through calls, consultations, demos, or booked appointments. In practice that means consulting firms, IT service providers, recruiting and staffing firms, financial service firms, business coaching practices, and specialised professional service firms.
Most agencies consider the job finished when a lead form is submitted. That is where the AFB Growth System starts. We run the campaigns, and we also build the layer underneath them — the pipeline that captures every lead, the routing that assigns it to an owner, the notifications that shorten response time, and the reporting that tells you which campaigns created real conversations.
No. Foundation and Complete are two entry points into the same system, not two different products. Foundation installs the first two stages, Acquire and Capture, on the same architecture Complete is built on — so upgrading later means adding the automation on top, not starting over.
Once you are generating roughly 15 or more leads a week. Around that point manual follow-up starts costing real opportunities, and the routing, notification, and pipeline layer pays for itself.
We guarantee what the automation does, because we control it directly: new leads are routed within minutes, not hours, and your performance report is delivered every single week. We do not guarantee a return on ad spend, and we would be sceptical of anyone in this category who does.
Campaign structure, ad management, messaging angles, lead flow setup, the automation build, reporting, and optimisation recommendations. Ad spend and third-party tool subscriptions are never included — they are billed to you directly, so you keep ownership of the accounts.
Ad spend, landing page or website access, your sales calls and closing, third-party tool subscriptions, creative assets unless agreed separately, and access to your CRM or workspace. Everything else is ours.
Airtable, Google Sheets, or Notion for the lead pipeline, and Make or n8n for routing and automation. For firms with company domains, LinkedIn URLs, or existing lead lists, we can add an optional enrichment layer using Clay. We build and monitor it, so you never have to become a Clay expert.
Google and Meta together, full creative production, SEO, full website builds, complex CRM migrations, Salesforce projects, custom software, guaranteed ROAS, and large AI agent systems. Keeping the offer tight is what makes it work.
Send the form on this page. If it looks like a fit, we run your Meta campaign live for two weeks and show you real lead data before the setup fee is finalised — you commit to the full engagement once you have seen it perform.
Anything not covered here is worth a call — we would rather answer it properly than guess at it in a paragraph.
Ask us directlyTell us where the pipeline breaks.
Two or three sentences is enough. If it looks like a fit, we will show you real lead data before you commit to anything.
What happens next
- 1We read it and reply within one business day.
- 2A short call to map how leads reach you today.
- 3If it fits, a two-week live pilot before any setup fee.
Prefer email? contact@afbadvertisements.com